Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For cyclists who aspire to fatherhood, Italian saddle maker Selle Royal Spa is marketing a new bicycle seat that promises to relieve pressure on the pudendal arteries and nerves.
In a new print campaign from TDA Advertising & Design, Longmont, Colo., the comfort message is conveyed in a humorous way. Six single-page ads show sponsor-team uniforms at “half mast” (pants around the ankles). The Fizik Y-design saddle is strategically placed on the page, with copy promising that “added comfort helps you enjoy yourself, on or off your bike.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in