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BBDO Minneapolis contrasts a meal at Old Country Buffets to dining out at traditional family and fast-food restaurants in its latest work for the chain.
The estimated $25 million campaign, which breaks today, is meant to position OCB as the best alternative to eating at home.
“It’s a great place to have a good dinner without having to deal with the hassles” of other dining establishments, said Kara Connolly, senior copywriter at the agency.
One TV spot pokes fun at the overly enthusiastic wait staff found at many family-oriented chains.
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