Avrett Free Ginsberg has won the U.S. consumer advertising account for Pharmacia & Upjohn brands Cortaid, Pediacare, Dramamine and Kaopectate with total billings of about $15 million.
The business was awarded after a review of three undisclosed New York agencies by the Kalamazoo, Mich.-based client.
In addition, Bacardi USA has tapped Avrett for its estimated $5-10 million light and light-dry rums account, sources said. That account has been in review since last summer.
The Miami-based client had invited several shops to pitch the business, which had been at the former Ammirati Puris Lintas. Then last fall, the client asked its roster shops--McCann-Erickson, Mezzina/Brown and Avrett, all in New York--to come up with a strategy and develop some creative work, sources said.
Earlier, sources said the winning agency may be in line for additional Bacardi brands, but that could not be determined at press time.
Neither the client nor Avrett officials returned calls. The review was handled by AAR/Bob Wolf Partners, New York and Los Angeles.
Within the last year, Avrett, which claims $270 million in billings, has also won ad duties for Luxuryfinder.com, Dewars and American Business Press. --Kathleen Sampey