Bacardi, Upjohn Go to Avrett

Avrett Free Ginsberg has won the U.S. consumer advertising account for Pharmacia & Upjohn brands Cortaid, Pediacare, Dramamine and Kaopectate with total billings of about $15 million.
The business was awarded after a review of three undisclosed New York agencies by the Kalamazoo, Mich.-based client.
In addition, Bacardi USA has tapped Avrett for its estimated $5-10 million light and light-dry rums account, sources said. That account has been in review since last summer.
The Miami-based client had invited several shops to pitch the business, which had been at the former Ammirati Puris Lintas.