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NEW YORK Spirits marketer Bacardi confirmed Tuesday that it has placed its Bombay Sapphire super-premium gin with a new media agency, independent KSL here, without a review. The brand had been with Universal McCann.
TNS Media Intelligence estimated 2004 ad spending on the account at $10 million.
Monsell Darville, vp, group marketing director at Bacardi in Miami, said the company decided there would be benefits to putting Bombay Sapphire at the same agency that plans and buys media for its other super-premium brand, Grey Goose Vodka, which Bacardi purchased last year.
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