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DALLAS Kimberly-Clark is rolling out a new line of Huggies Bath and Body Products that will be accompanied by an ad campaign from Ogilvy & Mather, the company said.
Although a Kimberly-Clark spokeswoman declined to provide details on the advertising component of the launch, she said it would be a “comprehensive marketing campaign” that would include sampling, direct marketing and public relations.
More than 20 new toiletry items will be introduced early next year, including Huggies Shampoo, Huggies Baby Lotion, Huggies Diaper Rash Cream and Huggies Disposable Wash Mitts, as well as variations of the brand’s existing baby wash and washcloth products, the company said.
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