BA Effort Stresses Online Check-In

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NEW YORK Traveling with children is hard enough. A new multimedia campaign from Bartle Bogle Hegarty for British Airways promotes its online check-in service to families to help ease the pain on travel day.

The airline introduced online check-in in 2000 for its business-class customers and saw adoption rates rise to 50 percent, according to the company. Last year, the service was extended to families checking in with children.

The campaign consists of two print ads running in publications such as OK! and Hello.



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