B.A. Advertising Will Promote Home Equity Loans of Sebring

B.A. Advertising here is stepping outside its automotive marketing specialty to assume ad duties for a player in the burgeoning Texas home equity lending market.
B.A. was named agency recently for Sebring Capital Corp., a wholesale mortgage banking firm here. It bested three other undisclosed agencies for the account in a brief review.
Sebring president Mike Brown cited B.A.’s research, creative and media buying capabilities as factors in the shop’s hiring.
B.A. will be handling the 18-month-old company’s consumer-oriented radio and direct mail efforts.