B2BWorks Partners With Northern Light | Adweek B2BWorks Partners With Northern Light | Adweek
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B2BWorks Partners With Northern Light

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NEW YORK--B2BWorks, a Chicago-based business-to-business online marketing and media services company, has partnered with search site Northern Light to provide keyword search marketing opportunities to the business-to-business (B2B) marketplace.

The deal enables B2BWorks to sell keyword-based marketing across the Northern Light search engine, which delivers results from the Web and Northern Light's Special Collection service of more than 7,100 full-text publications typically unavailable to Web searchers. Marketing opportunities include keyword text links, banners and skyscraper ads alongside search results relevant to the marketer, in addition to subject category and run of site options.