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LOS ANGELES Bernstein-Rein links United Online’s NetZero logo to racing in an ad touting the service’s HiSpeed dial-up service.
A 30-second spot from the Kansas City, Mo., agency, scheduled to break during NBC’s telecast of the Daytona 500 on Sunday, depicts NetZero Nascar driver Ward Burton waking up in a bedroom plastered with his sponsor’s red-and-black HiSpeed logo.
As he goes through his morning routine, a voiceover says, “For Nascar driver Ward Burton, one of the benefits of driving the NetZero high-speed car is that he gets his very own high-speed Internet service.
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