B COM3 Looks at What's Next

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$16 Bil. Holding Company Prepares for Growth and IPO
CHICAGO–With the final steps of their merger complete, executives with the B COM3 Group quickly turned their attention to how to make the newly formed behemoth even bigger.
“We’ve got a plan in terms of where we think we can quickly grow and we’ll be progressively putting teams in place,” said Roger Haupt, the organization’s chief executive officer. He said the company needed to build its “speed and depth of services,” particularly in the arenas of direct and database marketing and e-commerce.
Not on the agenda are layoffs, said Roy Bostock, B COM3’s chairman.





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