Dannielle Colliver, president of N.W. Ayer & Partners, which handles General Motors' $50 million corporate account, is leaving the agency and will be replaced by a GM advertising executive, sources said.
Taking over from Colliver will be Luana Flocuzzio, formerly corporate advertising director at GM. Flocuzzio took a buyout and left the automaker March 31, GM representative Donna Fontana confirmed.
Fontana declined to comment on Colliver's planned departure from Ayer or the impending appointment of Flocuzzio.
Colliver, 56, was the first woman to head a Detroit ad agency with a major car client when she took over at Ayer here in February, 1991. She is moving to Charlotte, N.C., with husband Don Hudler, the former president of GM's Saturn unit, according to people familiar with the situation. Hudler will head a new GM venture involving Saturn retail operations, sources said.
Before coming to Ayer, Colliver spent 12 years at D'Arcy Masius Benton & Bowles, then in Bloomfield Hills, Mich., and 12 years at GM, including a stint as Chevrolet advertising manager.
Colliver could not be reached for comment at her office or home last week. Skip Roberts, senior vice president and partner at the agency, declined to comment on the changes.
The moves come as Ayer completes several new "People in Motion" spots set to break in late spring or early summer, Fontana said.
Ayer also recently lost its top executive on the GM account. Arthur Kesteloot, hired by Ayer in June 1997, said he will focus on pro bono work for charitable organizations.
GM intends to restructure its ad department and reassign Flocuzzio's duties, one source said.