Ayer, Riney Talk Turkey: It's Not a Done Deal, But Merger Could be a Good Deal for Both Agencies

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



NEW YORK – Ayer and Hal Riney & Partners are deep into discussions regarding a marriage between the two privately held agencies that would create new entity with billings of $1.8 billion and solve a number of issues ranging from succession at Riney to expansion for Ayer.
According to a source close to the talks, they have reached the due diligence stage, though the source said that a number of issues could still serve to unsettle the negotiations.
‘It’s serious but it’s not done yet,’ said one source.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in