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NEW YORK– Axa Financial has selected TBWA\Chiat\Day to handle creative and media duties on its account, with billings estimated at $15-20 million, sources said.
The New York client is in contract negotiations with the New York agency, following creative pitches last week, said sources. Worldwide, TBWA will now handle the brand in three markets: U.S., U.K. and France.
The other finalist for the U.S. account was McCarthy Mambro Bertino in Boston. The review began last year, with the client contacting some eight shops, including the incumbent, Seiter & Miller in New York.
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