Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA — Axa Financial has begun negotiations with The Martin Agency about handling the client’s estimated $15-20 million advertising account, according to sources.
An agency representative said only “There’s nothing to report yet. ”
The selection is Axa’s second this year. In February, the Paris-based financial service provider entered into negotiations with TBWA\Chiat\Day in New York (Adweek February 13, 2002), only to drop the agency before a deal could be finalized. An Axa representative said that no decision had been reached on the account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in