'Ax the Tax' Spots Attack Florida Ad-Sales Proposal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

A group of businesses in Florida is funding three TV and radio ads contesting a legislative proposal to impose a state sales tax on TV, newspaper and radio ad vertising.

The Coalition to Protect Florida’s Economy, which includes the Flor ida Association of Broadcasters, last week began airing ads with the tagline, “Ax the tax,” in English and Spanish. There are 10-, 20- and 30-second versions.

The legislative proposal would put a constitutional amendment on the November ballot that asks voters to decide if the state should remove several tax exemptions.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in