Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
D’Arcy Masius Benton & Bowles is sharpening the ax to slice its New York staff of 400 down by about half, sources said last week.
The cuts are expected to begin this week as part of Publicis Groupe chairman and CEO Maurice Lévy’s plans to get the operation in shape before Jan 1. The remaining clients and staffers will be moved to other Publicis-owned shops. Decisions on the transition of D’Arcy’s clients, such as Procter & Gamble, Pfizer and Heineken, are slated to be made by Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in