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If only all of us underachieving creative/slacker types could live in a Tractenberg Awards universe. As advertised in The One Show awards program booklet, the rules for winning such an award are as follows: 1. If your ad ran this year … you win a Tractenberg! 2. If your ad ran last year … you win a Tractenberg! 3. Even if your ad never ran at all … you win a Tractenberg!
Sounds pretty straightforward.
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