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BOSTON Following a review, Webster Bank is moving its creative assignment to Interpublic Group shop Avrett Free & Ginsberg.
A client representative said the New York shop was chosen based on its past financial services experience.
Incumbent Mintz & Hoke, Avon, Conn., was considered in the early stages of the process, but did not advance to the final round, which included a pair of undisclosed New York shops, according to Jeff Bander, Webster’s svp, marketing, who spoke with Adweek about the process last month.
Mintz
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