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CHICAGO Business-to-business specialist agency Nicholson Kovac has been named lead agency for Avery Dennison, which makes the Fasson brand of label stock.
The independent Kansas City, Mo., agency won the account following a review that included 10 undisclosed contenders. According to Judy Abelman, director of communications for roll materials at the Painesville, Ohio, company, the shop’s b-to-b experience ruled the day.
“We are thrilled to be able to work with Avery Dennison to provide assistance with their worldwide marketing communications efforts,” said agency chief creative officer Nick Nicholson in a statement.
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