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Seattle-based i-shop Avenue A is separating its design and technology functions into two operating divisions, the company said today.
Avenue A’s planning, ad serving and optimization technology products — now sold under the brand name Atlas DMT–have long been touted as the elements that set the three-year-old agency apart from its competition. According to Mike Galgon, Avenue A’s chief strategy officer, the decision to split off Atlas DMT was not made because of financial problems, but because demand for the services had reached a level justifying the move.
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