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NEW YORK aQuantive’s Avenue A/Razorfish agency continued its strong growth in the third quarter, helped by strong demand for Web site development.
Seattle-based aQuantive said the interactive media and creative agency’s 2004 third-quarter revenue increased from $28.3 million to $48.5 million this year. Both its media and site development businesses grew strongly, with the latter improving the most. Revenue from Web media was $15.7 million; revenue from site building was $32.8 million.
“We believe that in due course the Web site will replace the 30-second television advertisement as the central expression of an advertiser’s brand,” CEO Brian McAndrews said in a conference call with analysts.
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