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NEW YORK Automotive ad spending on spot TV declined slightly in the first quarter of 2006, as two of the Big Three reduced their respective expenditures and Ford just marginally increased its outlay.
According to the Television Bureau of Advertising’s analysis of TNS Media Intelligence data, auto ad spending on spot TV was off slightly less than 1 percent year-over-year, as the Big Three’s cumulative spend decreased by 4.5 percent.
Daimler/Chrysler reduced spot spending by almost 10 percent in the quarter, while category leader General Motors dropped 5.6
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