Australia Tourism Thinks Globally

Tourism Australia is departing from its half-dozen roster shops in far-flung regions of the world in favor of a consolidated model in which creative and media duties will be handled by one or two global agencies. The RFP, due back March 29, values the account at about $50 million over three years starting in July.

The search comes in the wake of an “in-depth strategy session” of new board members and senior managers led by managing director Scott Morrison, who joined last December, according to Kim Moore, corporate communications executive at TA in Sydney.