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ATLANTA-Austin Kelley Advertising has won Georgia’s first anti-smoking marketing initiative.
The Atlanta shop, which already handles the state’s successful lottery business, bested crosstown rivals BBDO South and Fleishman Hillard for the estimated $6 million Tobacco Use Prevention Program.
“In the final analysis, Austin Kelley’s proposal was the best overall plan,” said Georgia Department of Human Resources commissioner Gary Dedding.
Austin Kelley’s partner in the high-profile pitch was sister Interpublic Group public relations agency Golin/Harris International.
More than a dozen agencies originally responded to a request for proposal from the DHR’s Public Health Division.
Fleishman Hillard’s pitch, made with Washington, D.C.-based
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