Aurora Foods Passes More Syrup To O&M

Aurora Foods has moved its $5-7 million advertising account for Mrs. Butterworth’s syrup to Ogilvy & Mather here from Sive/Young & Rubicam in Cincinnati.
The move consolidates both of the Columbus, Ohio-based company’s syrup accounts at O&M. The agency has handled the Log Cabin brand since Aurora acquired it from Kraft Foods in 1996. O&M’s New York office handled it when it was owned by Kraft.
Gary Willett, an executive vice president with Aurora, said consolidating the syrup business at one agency made “good business sense.”