Aura360 Teams With Jeep, NBC for TV Show | Adweek Aura360 Teams With Jeep, NBC for TV Show | Adweek
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Aura360 Teams With Jeep, NBC for TV Show

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BOSTON A three-way partnership among sports-marketing startup Aura360, Jeep and NBC has yielded a new action-adventure sports TV series.

"We've created a new franchise modeled after the Wide World of Sports, said Aura360 COO Rufus Frost, who co-founded Aura360 in May. "It's a big step for us. This is the perfect evolution into property creation."

The program, titled The Jeep Adventures Action Sports Series, will showcase action-adventure sports from around the world, such as surfing and motocross. Profiles of athletes will also be featured. Chrysler Group's Jeep is the title sponsor of the NBC series that will debut on April 10 next year. The terms of the two-year deal were not disclosed.

Portland, Maine.-based Aura360 will help with content development, event coverage as well as working to find sponsors.

"Jeep, the original 'go anywhere, do anything' vehicle, has always gotten adventure sports participants and their fans to the heart of the action," said Jeff Bell, client vice president of marketing, in a statement. "Now, together with NBC and Aura360, the Jeep brand will bring the heart of the action to millions of viewers."