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Jordan McGrath Case & Partners/Euro RSCG and client SmithKline Beecham Consumer Healthcare have a message for smokers who wish to quit by New Year’s: Don’t wait until
the next millennium.
The New York agency created one new TV spot for NicoDerm CQ and revised another for Nicorette gum. The Nicorette spot, which has a New Year’s slant and breaks today, shows
a woman claiming that every year she tries to quit smoking. The new tagline: “For a better quit date, you’d have to wait another 1,000 years.”
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