AT&T's Brand Odyssey Takes An Olympic Turn

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AT&T’s journey from 100-year-old consumer brand to 21st-century business market player takes it to the opening ceremonies of the 2004 Summer Games in Athens. On Friday, the telcom will launch a $50 million-plus effort, its first since declaring its intent last month to get out of the consumer-advertising business.

The campaign opens with three versions of a spot from WPP Group’s Young & Rubicam, New York, that star the most famous one-trick pony in Greek history.

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