Attik Animates Scion

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SAN FRANCISCO Attik has debuted a trio of 30-second television spots for Toyota’s Scion.

All three commercials—which follow 15-second iterations that broke last month—re-create Scion vehicles using computer-generated animation techniques.

Attik co-founder and group creative director Simon Needham directed the spots, working with creative director Wayne Hanson and design director Stan Zienka.

Ads for the Scion xA (“Shadow”), xB (“Swarm”) and tC (“Shark”) models show the vehicles changing skins, chameleon-like, as they zoom through urban streetscapes.

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