AT&T Wireless Severs Ties With Avenue A

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NEW YORK AT&T Wireless is ending its three-year relationship with Avenue A, client and agency representatives confirmed.

“We’re always looking at our agencies and how they’re doing, and we made a decision to go in another direction,” said AT&T Wireless representative Mark Siegel.

Siegel said the Redmond, Wash.-based client is still finalizing terms with an undisclosed interactive agency, selected after a review.

The move comes one week after AT&T Wireless shifted its $120 million corporate branding account from WPP Group’s Ogilvy & Mather in New York to Omnicom Group’s Goodby, Silverstein & Partners in San Francisco.





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