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DALLAS GSD&M has created a special online ad campaign for AT&T leading up to the 78th Academy Awards broadcast March 7, the client said.
AT&T will advertise on the Oscars telecast via its 30-second “Spread the Word” spot, created by Omnicom Group’s GSD&M of Austin, Texas, and independent Rodgers/Townsend of St. Louis. The spot broke in January to create a new brand image for the company created by SBC Communications’ $16 billion acquisition of AT&T completed in October 2005.
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