AT&T 'Raises Bar' for Cingular

DALLAS AT&T begins the largest advertising campaign in its history Monday as it absorbs Cingular Wireless into the AT&T brand, the client said.

Spots include both the AT&T and Cingular logos and integrate the imagery, phrases and icons from Cingular’s traditional advertising, including the “Raising the bar” tagline, the “Jack” character and the color orange.

The ads conclude with an animation in which Jack appears to “skywrite” the AT&T globe.

The campaign opens with a spot called “Grain,” which shows a combine harvesting wheat (it also appears to be “drawing” Cingular’s familiar five cellphone bars).