AT&T Cuts Fallon

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SAN FRANCISCO — Fallon in Minneapolis was cut from the $400 million AT&T Wireless review on Tuesday, a representative for the client said.

AT&T Wireless representative James Peterson said a winner could be decided in a meeting of the review committee scheduled for June 29. The three finalists are FCB, TBWA\Chiat\Day and Ogilvy & Mather, all in New York.

Peterson did not say why Fallon was cut, and Fallon referred all calls to the client.

AT&T Wireless decided in March to put its account in review after the company said it would split into four separate divisions: consumer, business, wireless and broadband.





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