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AT&T Broadband has hired Kirshenbaum Bond & Partners, New York, to review the cable unit’s marketing strategies and positioning as it “approaches a change,” the client confirmed.
The consulting assignment, which does not include creative or media, will not affect New York-based roster shops Jordan McGrath Case & Partners, which handles corporate-image advertising, and Wunderman, which has direct duties, said Andrew Johnson, vp of external communications at AT&T Broadband. Kirshenbaum president Rosemarie Ryan will lead the effort, sources said.
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