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Goodby, Silverstein & Partners’ arrival last week on the AT&T Wireless roster, which reunites the shop with a former client, likely spells the end of the “mLife” campaign.
“In an industry like this, you are always on the lookout for new ideas. The ‘mLife’ campaign has produced great results for us, but you always want to move on and ahead,” said client representative Mark Siegel. He would not comment specifically on the fate of “mLife.”
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