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NEW YORK For hardcore tennis fans, there’s nothing like the sudden sound of a ball being served into an opponent’s court.
And the Association of Tennis Professionals, the governing body of the men’s tennis circuit, knows full well the visceral connection fans have to their favorite players and the sport. That is why, in a bid to create buzz around men’s tennis, the ATP has launched a new advertising campaign called “Feel it.”
The campaign will pre-launch at the BNP Paribas Masters tournament in Paris and will subsequently be rolled out globally in 2008.
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