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ATLANTA Cole Henderson Drake has added Mauna Lani Resort to its roster, the client confirmed.
The Atlanta independent shop will handle advertising, promotional and research programs for the Hawaiian client. Billings are estimated at $1 million, sources said.
“We did a lot of spec creative work in pitching this account,” said Chris Jacobs, agency executive creative director, about the review against undisclosed shops.
Print ads in travel and leisure magazines will break during the second quarter.
Mauna Lani is located on the big island of Hawaii’s Kohala coast.
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