ATLANTA Creaxion said it won the advertising, public relations and event support work for the annual Music Midtown festival in Atlanta after a review of seven undisclosed agencies.
Creaxion, an independent Atlanta agency, will create and place television, radio, print and outdoor advertising for the event. The ads are scheduled to launch this month and run primarily in the metro Atlanta area.
The shop is creating "a complete redesign" of the event, including a new logo and signs, according to Mark Pettit, president and CEO of Creaxion. The event, now in its 12th year, has been moved to June from May and will include country and western music for the first time, Pettit said.
"After 11 years, we felt it was time for a change," said Peter Conlon, president of Peter Conlon Presents and organizer of the event. "We wanted a one-stop marketing shop with a great creative reputation to help us and we found that partner in Creaxion."
During the pitch for the account, Creaxion hired a band and provided festival food, such as hot dogs and hamburgers, for the event's organizers when they visited the shop.
"We actually put on a live show," Pettit said. "They loved it."
Billings were not disclosed but Music Midtown now is the shop's third-largest account behind TNT and Porsche, Pettit said.
Music Midtown is a three-day event that includes more than 100 musical acts on a 40-acre site in midtown Atlanta. The event attracts about 300,000 people to the city each year.