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ATLANTA Southern Linc this week marked its return to television advertising with a campaign starring major leaguer John Smoltz as a moonlighting businessman.
A 30-second television spot from Atlanta’s Kilgannon McReynolds debuted on network affiliates and cable channels ESPN, TNN, CNN, TNT, USA and TBS in Alabama, Georgia, Florida and Mississippi markets.
The campaign budget was undisclosed.
Previous advertising for the wireless handset provider, a division of Atlanta-based Southern Company, was limited to print and radio ads that targeted males 25-54.
“Educating
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