Atlanta Agencies Vie for Carvel

Five agencies are contending for the creative and media business of Carvel Corp. as the client seeks to expand its supermarket and franchise-store presence, sources said.

The contenders are Match, T.G. Madison, Fricks/Firestone and Maxx com’s Fletcher Martin Ewing, all in Atlanta, and Interpublic Group’s Suissa Miller in Los Angeles, sources said.

A cut to two or three shops is expected before Christmas, with a final decision in January. Incumbent Kirshenbaum Bond & Partners West in San Francisco is not defending, sources said.

Carvel’s 2001 ad spending was estimated at $2-3 million.