Atlanta Ad Vet Joins N.Y. Consultancy

NEW YORK Roth Associates said it has hired Cathy Cohan, a consultant who has held new business development posts at the Atlanta offices of BBDO and JWT.

Cohan joins as an executive vice president, charged with managing agency searches for clients and helping to negotiate client-agency contracts, said Dick Roth, president of the New York consultancy.

Since July 2003, Cohan has run her own consultancy, Marketing Mainstay, which provided marketing support for clients. Before that, Cohan spent four years at Omnicom Group’s BBDO in Atlanta, where she was chief marketing officer.