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Captures H.E. Butt’s $7-8 Mil. Media Consolidation
DALLAS–H.E. Butt Grocery Co. of San Antonio concluded a lengthy media consolidation review last week by hiring hometown shop The Atkins Agency for the $7-8 million account of its 170-store supermarket chain.
The win is the largest one-year account ever won by the 36-year-old shop, said agency president Steve Atkins. The $35 million agency will begin its assignments in April.
“Basically, for us, this win validates somewhat the new direction that we have been moving towards the last 18 to 24 months,” said Atkins.
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