BOSTON CDHM Advertising said it has been hired by Athena Health Care Systems for marketing and promotional services.
The indie agency in Stamford, Conn., is being asked to craft campaigns supporting the client's 30 nursing, independent living and adult day-care facilities located throughout Connecticut, Rhode Island and Massachusetts. Athena is looking for better brand recognition among consumers and medical professionals, and to communicate the depth and breath of its offerings.
Work begins appearing this month using the tagline
"A better quality of life. A higher quality of care." The ads target the adult children (aged 40-65) of seniors, an agency representative said. The budget was not disclosed but is expected to be in the six-figure range.
CDHM has a lengthy history of working for healthcare clients over its 40-year life span, including Danbury Hospital. The 10-person shop has also handled assignments for Union Savings Bank and Fuji Photo Film.