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After an 11-month review, American Trans Air decided not to hire a lead agency for its $14 million account and instead assigned a “major” ad campaign to Publicis In Mid America to be executed later this year, the carrier said late Friday.
The Indianapolis airline may resume its search for a full-service shop in in the fall, and agencies could be re-contacted then.
In the meantime, Publicis will begin to service the account, said Barry Krause, the Chicago shop’s chairman and chief executive officer.
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