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CHICAGO Havas’ Euro RSCG here has added more than $20 million in billings from two new clients: Assurant Health Insurance and Cabot, according to executives familiar with the accounts.
For Milwaukee-based Assurant, the agency will handle everything from direct marketing to digital and traditional advertising. Billings on the account were estimated at $20 million, according to sources. The company spent nearly $10 million on measured advertising through October 2005, according to Nielsen Monitor-Plus.
Pile & Co.
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