Ask.com: Daddy Knows Best

NEW YORK “Daddy, do you have a lame algorithm?,” a concerned grade-school boy cautiously asks his father, who is soaking in the tub with the paper, in one of the first commercials from Crispin Porter + Bogusky for search engine Ask.com. See, the boy’s classmate Julie has been teased by the kids for her dad’s use of a “lame algorithm,” and he’s a worried that he’s going to get similar treatment. Thankfully his dad answers, “No, son, your mom and I get everything we want with the most powerful algorithm on earth.”