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NEW YORK Ask Jeeves said it would begin a pay-per-click search advertising system that it hopes will deepen its relationship with advertisers.
Ask Jeeves, the Oakland, Calif., search engine that last month became part of IAC, said it would start taking its own search advertising listings this month through a Google-like PPC auction that will place Ask Jeeves advertisers in the top three listings on its search results pages. Ask Jeeves is keeping its ad distribution deal with Google, which runs through August 2007, with those listings filling in the rest of the ad slots on search results pages.
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