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NEW YORK Ask Jeeves said it would return to television advertising with a campaign designed to build consumer awareness of its Internet search engine.
The campaign, created by TBWA\Chiat\Day in San Francisco, is a mixture of national, syndication, prime-time and cable advertising, which will complement online, print and outdoor ads. The push is Ask Jeeves first foray into TV advertising in four years.
“It’s something we’re very proud of because we’re very confident in our search engine,” said Greg Ott, vice president of marketing at Ask Jeeves.
Ott
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