Ask Jeeves Gives "Castaway" Home

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In what could be an online advertising first, Ask Jeeves is changing its entire homepage to accomodate an ad for the movie “Castaway.”

The movie arrives today on DVD and video, and Ask Jeeves will help promote it for the next few days with a redesigned homepage. Users should expect to find the search engine and all the other elements they rely on. But “Jeeves the butler” now stands on a sandy beach with the ocean stretching to the horizon.

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