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While many second-tier Web portals have been struggling to attract ad dollars, Emeryville, Calif.-based Ask Jeeves has bucked the trend and added new advertisers to its roster. On the heels of last week’s announcement that brick-and-mortar mainstay Coca-Cola had signed on, Ask Jeeves announced nine more advertisers today: Autoweb, Apartments.com, Intuit, iVillage.com, Marriott, Travelocity.com, JustFlowers.com, Toyota and Hertz. The financial terms for these deals were not disclosed.
The new signings come just as Ask Jeeves announced it would lay off approximately 75 employees, or 15 percent of the total workforce.
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